Marketing Essentials: Online Marketing

Description:

The Internet is now known to generate the highest number of buyer enquires for most agents.

Websites

An exceptional agent will list your property not only on their own website, but also on all of the major property websites including:

  • realestate.com.au
  • domain.com.au

Your home should be listed prominently as a ‘featured property’ as soon as it hits the market and for a few weeks to ensure maximum exposure to the widest audience.

Social Media Marketing

An agent who does not use social media to market your home is doing you a real disservice since the majority of the people in the world regardless of which market they are in are using social media with respect to Facebook and Twitter accounts.

An exceptional agent will have a proven strategy for social media marketing, competently using Twitter and Facebook to keep in contact with buyers and entice them to buy your home. More buyers than ever are becoming ‘fans’ of real estate agents on Facebook and ‘followers’ of agents on Twitter to receive immediate notification of new property listings.

Twitter allows people to ‘tweet’ messages of 140 characters or less to their ‘followers’. Exceptional agents use it to tweet new property listings, with a link to the detailed listing on the agent’s website.

Facebook allows agents to post details of your property to their ‘fans’, again with a link to the full listing on their website. Facebook and Twitter accounts can be linked, so if a listing appears on Twitter, it will appear on Facebook and vice versa.

The social media platforms have a “share” function meaning the marketing of your home can reach far beyond the people on your agent’s database, and out to their contacts’ family, friends and business associates.

Used as part of an overall database marketing strategy, social media is an incredibly powerful tool to reach buyers in the market for a home just like yours. Best of all, it is not uncommon for buyers to form an emotional attachment to a property straight off an online video tour, and feel a real sense of urgency to take the next step.

Virtual tours

A virtual tour is a digital representation of your home that is for sale, in the form of a video, usually posted online.

Virtual tour software plays a key role in buyers forming an attachment to your property. It also ensures that the seller has the upper hand in negotiations over their property once this emotional attachment is created. The stronger their emotional attachment, the more likely they are to pursue ownership of your home, meaning you dictate the selling price.

You can list the property with a floor plan, easily created from your house plans if you have them. It gives buyers a bird’s eye view of the design of your home, allowing them to make an initial assessment of how well it fits their needs.

Virtual tour software makes it possible for that floor plan to be interactive. When prospective buyers view your floor plan online, they only have to move their mouse to a key location on the plan for images of that location to pop up. This feature helps buyers visualize the layout of your home in a way that a traditional floor plan cannot.

A video tour gives potential buyers an even greater level of interaction with your home, smoothly guiding them through each room without them having to make an actual visit to the home. Beautiful music and even commentary can be added to the video.

A more affordable option with a similar impact is a slideshow presentation.   Both result in significantly better-qualified enquiries. They not only hook suitable buyers by showing them how well your home meets their needs, but it also weeds out unsuitable buyers.