What is Home Staging?

Staging ensures a greater appeal to all the buyers viewing your home.

It is vitally important in any economic times, even more specifically in Australia where the real estate market remains slumped, to stage your home for sale. Regardless of the type of property you own, be it a freestanding house, single unit, cottage, terrace, heritage, contemporary home or an investment property, staging is a must! You can hire professionals to assist you to do this for a fee or you can read on and check out Home Staging Blog Post Series to uncover the secrets and principles for Home Staging. Follow these tips and attract a large pool of potential buyers, strike a great bargain and make a quick sale for your house with minimal effort and almost nominal outlay.

What exactly is Staging?

Staging, is also known as property-styling or property presentation. It is the art of setting up your home at its best, or its most appealing state, by minimising flaws and emphasising your home’s best attributes for a sale.

Home staging is the process of presenting your home to appeal to your target market.

Its main purpose is to get buyers to imagine their lives in your home and feel a sense of urgency about making an offer before someone else buys it first. It helps buyers form a strong emotional attachment to the idea of being in your home and excites them at the prospect of the rental dollars they can earn from it.

The strength of a buyer’s emotional attachment is usually directly linked to the amount of money they are willing to spend.

It is a fact that staged homes bring in about 15% more revenue than those that aren’t. For this reason, home staging is an excellent investment for those preparing to sell their homes.

It is believed that first impressions have a big role to play in making decisions. A buyer will have already made up their mind whether or not to buy your home within the first eight seconds of entering your home. The rest of the time spent inspecting your property will be based on those all-important first impressions.

Presentation is the keyword to keep in mind while putting your house up for sale. Always remember that ‘First impressions form lasting impressions.’ This holds true, even in the real estate world when it comes to showcasing homes.
To ensure that you make a good impression on the prospective buyers, you need to fix those things in your house that may give a distasteful impression to your buyers. As someone living in the house, many dysfunctional things might seem normal to you simply because you have become used to them. The trick is to see those things as an outsider might. Broken, damaged, and dirty surfaces noted by any potential buyer may work against you and your power to bargain for higher dollar rates. Any crack in the ceiling or broken piece of furniture must be repaired before you start showing your house to outsiders, otherwise it might mean chopping off a few extra dollars from your selling price.

If you’re completely unsure how to go about this, hire a specialised agent to assist or follow this guide on home staging and it will help you to find out what problem areas there may be in your home in the eyes of a buyer or an outsider.
The last thing you want is for prospective buyers to feel unwelcome or as though they are intruding in someone else’s home. These next few articles outline how to organise or stage your property to make it easier for buyers to project their own lives into your property and feel welcome and at home.

Well-showcased homes sell 84% faster than those that aren’t.